The Strategic Planning Process – Market Research For Political, Economic, and Competitive Factors

December 29th, 2011 by admin No comments »

A well integrated Strategic Planning Process has always been the cornerstone of strong Company earnings and positive market share growth among industry leaders. Within the Strategic Planning Process there is a wealth of information available on the potential impact of Political, Economic and Regulatory changes for the segments in which your company operates. Corporate Planning for the next few business cycles will pay particular attention to the potential impact of the very turbulent financial markets worldwide.

In 2009, this could include the potentially positive impact of the ‘bailout’ action plans of the Barack Obama and Stephen Harper administrations, the ‘New Reality’ economic operating environment and its potential business consequences, regulatory changes, and social trends for the environments in which your Company operates.

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Social Media and Politics

December 29th, 2011 by admin No comments »

“Social media and politics” is a theme that’s been growing in prominence and attracting a great deal of debate lately. The use of Facebook, Twitter and such like provides a means that facilitates the quick and rapid spread of messages among the masses as seen in the recent uprisings of Tunisia and Egypt.

As further testament to the power of the social network, the week that Egypt took down its peoples Internet, effectively cutting off the entire nation’s ability to log on, caused as much outrage among the protesters as their desire to kick their dictatorial leader out of power.

The internet and social media is an integral part of everyone’s world, including the third world, and has risen to be the most potent way to challenge the established political class by the lay man.

In an ideal world, politics exists for the good of the people. In fact, the word “politics” is derived from the word “people”. But the reality is that, as we all know, we do not live in an ideal world. We live in largely a corrupt world headed up, for the most part, by corrupt leaders.

In countries where the common people have suffered as a result of the errant ways of a country’s political elite, social platforms offer a dynamic propaganda tool. It was the quick distribution of information via these social platforms that ensured the uprisings in both Tunisia and Egypt were as widespread and as effective as they were.

People in far-flung corners of both countries, no matter how poor, have one thing in common: access to the Internet. If they don’t have it, then a friend or local shop does. Either way, they have a way to get online, get information or disseminate it.

Social media is also turning into something of a two-edged sword for countries and territories with oppressive regimes. On the one hand, these regimes would like to censor people-centric media as they do with newspapers and other types of broadcast media but on the other would like to use it to their advantage: promoting their own political messages.

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